Our 25 ft magnetic tape measure delivers a straighter, stiffer blade. The blade remains stiff at 12 ft, resulting in less blade rollover and allowing for efficient measuring of common jobsite materials. This tape measure feels balanced in the hand for more control of the body and blade. The low profile magnet delivers improved top and bottom hook grab. The blade retracts smoothly and features a double-sided anti-tear coating that reinforces the first 6 in. The tape delivers 15 ft of reach and 12 ft of standout, allowing you to take long measurements on your own and reach further on the job site.